We do not use any of the harmful ingredients found

in traditional body skin care brands.

YES, WE ARE A NEW ERA

That is why we do not have any hidden ingredient.
 

NO MORE -Animal-based ingredients: Many consumers are asking manufacturers tough questions about ethical sourcing of their ingredients. Vegetarians, vegans, and people concerned about animal welfare frequently seek to avoid ingredients derived from animals. However a number of animal-based substances are found in cosmetics, and might not be clearly labeled as such. 

NO MORE -BHA: The National Toxicology Program classifies butylated hydroxyanisole (BHA) as “reasonably anticipated to be a human carcinogen.” It can cause skin depigmentation. In animal studies, BHA produces liver damage and causes stomach cancers such as papillomas and carcinomas and interferes with normal reproductive system development and thyroid hormone levels. The European Union considers it unsafe in fragrance. It is found in food, food packaging, and personal care products sold in the U.S. (1)

NO MORE -Formaldehyde releasers: Many of the preservatives and antimicrobial still popularly used in modern day skin, body, hair and hygiene products are "formaldehyde releasers. DMDM hydantoin, Diazolidinyl urea, Imidzaolidinyl urea and Quaternium-15. Formaldehyde is highly effective as a preservative; however, it is also highly toxic to our immune system, nervous system and is also a major carcinogen.(2)

NO MORE -Fragrance: There are over 500 potential chemicals that can be used under the name “fragrance” found on the label of many products.  Manufacturers are not required to list ingredients on the labels of these products, nor do they have to reveal the specific ingredients that qualify as “fragrance” to regulating authorities because they are protected as trade secrets. (3)

NO MORE -Hydroquinone: Hydroquinone decreases the formation of melanin in the skin. Melanin is the pigment in skin that gives it a brown color. Common side effects may include: mild burning or stinging of treated skin; or mild itching, redness, or other irritation. Your skin color is the way that should be, do not bleach it! (4)

NO MORE- Methylisothiazolinone, methylchloroisothiazolinone and benzisothiazolinone: These common preservatives are found in many liquid personal care products, and have been linked to lung toxicity[1], allergic reactions and possible neurotoxicit. (5)

NO MORE -Nanoparticles: Zinc oxide and titanium dioxide nanoparticles appear to be among the safer and more effective active ingredients in U.S.-marketed sunscreen creams because they do not penetrate the skin. But avoid sprays and powders containing these nanoparticles, which could penetrate your lungs and enter your bloodstream. Many other nanoparticles have received very little testing, yet they readily penetrate the skin and contaminate the body. Cosmetics manufacturers are not required to disclose the presence of nanoparticles in products.(1)

NO MORE -Parabens: Parabens are synthetic preservatives used in foods, pharmaceuticals, cosmetics and personal care products such as deodorants, moisturizers and shampoos. Common parabens include methylparaben, ethylparaben, propylparaben and butylparaben. Parabens allow skin care products to survive for months or even years in your medicine cabinet; however, they also enter your body through your skin when you use these products. According to Mercola.com, the body can absorb as much as five pounds of cosmetic chemicals every year. Parabens can mimic hormones in the body and disrupt functions of the endocrine system.(6)

NO MORE -PEGs/Ceteareth/Polyethylene compounds: A family of conditioning and cleaning agents that go by many names. These synthetic chemicals are frequently contaminated with 1,4-dioxane, which the U.S. government considers a probably human carcinogen and which readily penetrates the skin. Cosmetics makers could easily remove 1,4-dioxane from ingredients, but tests documenting its common presence in products show that they often don’t. (1)

NO MORE -Petroleum distillates: Petroleum-extracted cosmetics ingredients, commonly found in mascara. They may cause contact dermatitis and are often contaminated with cancer-causing impurities. They are produced in oil refineries at the same time as automobile fuel, heating oil and chemical feedstocks.(1)

NO MORE -Phthalates: A growing number of studies indicate that chemical family damages the male reproductive system. Pregnant women should avoid nail polish containing dibutyl phathalate. Everyone should avoid products with “fragrance” indicating a chemical mixture that may contain phthalates.(1)

NO MORE -Sodium Lauryl/Laureth Sulfate (SLS): The International Journal of Toxicology also provides a safety assessment of SLS and recommends concentration levels of no more than 1% in products with prolonged use. This is disturbing considering that a lot of product as soap, shampoo, detergents have this ingredient in higher concentrations.  Is also a concern as in some circumstances it can become contaminated with Dioxane. This largely depends on the manufacturing process. Dioxane is a suspected carcinogen and lasts much longer in our bodies, primarily because the liver cannot metabolize it effectively. While it’s considered less of a skin irritant when compared to SLS, there are underlying concerns over its continued use in beauty products. (1)

NO MORE - Synthetic colors: Our colors come from plant extracts and natural minerals. We do not use synthetic food colorants or dyes commonly used in the industry.

NO MORE -Triclosan & Triclocarban: Antimicrobial pesticides in liquid soap (triclosan) or soap bars (triclocarban), very toxic to the aquatic environment. Often found as contaminants in people due to widespread use of antimicrobial cleaning products. Triclosan disrupts thyroid function and reproductive hormones. American Medical Association and the American Academy of Microbiology say that soap and water serves just as well to prevent spread of infections and reduce bacteria on the skin. Overuse may promote the development of bacterial resistance.(1)

Sources for this page include; (1)www.ewg.org (2)www.NaturalNews.com by Danna Norek "Four common formaldehyde releasers to avoid in your cosmetics and skin care"; (3) www.care2com by Michelle Schoffro Cook "The toxic effect of Parfum"; (4) www.everydayhealth.com "Hydroquinone Topical  Side Effect"; (5)www.safecosmetics.org, "Get the facts Methylisothiazolinone and Methylchloroisothiazolinone"; (6)www.livestrong.com  by Karen Eisenbraun"What Are the Dangers of Parabens in Skin Care?"

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